SEMINAR ON
TOURISM MARKETING AND STATISTICS BY
UNWTO
Release Date: 17
March 2008 / Published Date: 18 March
2008
Brunei Tourism
Department with the support of the World
Tourism Organisation (UNWTO) will be
hosting a 3 day seminar on Tourism
Marketing and Statistics for relevant
Government Agencies as well as members
from the tourism private sector from the
17th to the 19th
March 2008 at the Dewan Setia Pahlawan
Multipurpose Hall, Ministry of Industry
and Primary Resources.
The seminar is one
of the first human resource development
programs to be coordinated together with
the UNWTO since Brunei Darussalam became
a new member of the World Tourism
Organisation on the 23rd
November 2007 during the 17th
General Assembly of the UNWTO at
Cartgena de Indias, Colombia last year.
The two speakers
representing the UNWTO are Dr. Sandra
Carvao, UWNTO’s Market Intelligence
Deputy Chief and Dr. Stanley Fleetwood,
a Tourism Statistics Expert from
Australia. Mr Jean Christophe Robles
Espinosa, the Director of Marketing and
Promotions, Brunei Tourism Development
Department will also be presenting a
report status of the tourism industry in
Brunei.
The main objectives
of the seminar are as follows:
-
To create a better understanding of
the specific data collection needs
of the tourism industry for the
stakeholders in charge of compiling
data
-
To share information on best
practice or methods used for data
collection and analysis techniques
of the information obtained
-
To create a better understanding of
the importance of marketing, the
current methods and best marketing
practices around the world, the
emerging and future trends and the
kind of marketing and promotion that
will be needed to address those
trends
Brunei Tourism
Development Department also hopes that
through this seminar, the related
Government personnel and stakeholders
will come out better prepared to market
the destination, as well as the products
and services offered.
Patriotic Promotions from Brunei Tourism
Team Down Under
Release Date: 22th February
2008 / Published Date: 23rd February 2008
Brunei Tourism
delegation led by Sheikh Jamaluddin
Sheik Mohamed had participated in the
Asia-Pacific Incentives &
Meetings Expo (AIME) in Melbourne,
Australia on the 19th to the
20th February 2008, back to
back after participating in the Perth
Holiday and Travel Expo in Perth,
Western Australia from the 15th
to the 17th February 2008
last week to promote Brunei
Darussalam as a new tourist destination
as well as a Meetings, Incentives,
Conference and Exhibitions (MICE)
destination.
The Brunei Tourism delegation who
participated in the Perth Holiday and
Travel Expo 2008 included Brunei Tourism
Project Supervisor, Pg Azmanishah Pg Hj
Abd Rahman, Mr. Anthony Kong from the
Orchid Garden Hotel and representatives
from Royal Brunei Airlines in Perth.
The main goal of participating in the
Perth Holiday and Travel Expo 2008 was
to promote Destination Borneo together
with representatives from the
neighboring Sabah Tourism Board and the
Sarawak Tourism Board with Royal Brunei
Airlines as the main airline. This was
carried out through an attractive major
prize for an 8 days/6 nights Destination
Borneo experience for 2 people offered
to visitors to the travel expo.
The Brunei team also actively
participated in a Travel Agents function
held at the Perth Zoo on the 13th
February 2008, where more prizes kindly
contributed by Sunshine Borneo Tours and
Travel, The Orchid Garden Hotel, The
Empire Hotel, Golf and Country Club, The
Brunei Hotel and The Ridzqun Hotel were
given away to the lucky agents. Among
the tourism products highlighted during
their promotional presentation to the
agents were the developments of the
Ulu-Ulu Resort in the Ulu Temburong
National Park, the recent upgrading
carried out at the Orchid Garden Hotel
and the development of the Cultural
Water Village in Kampong Ayer.
After finishing up with their much need
promotional activities in Perth, Western
Australia, the Brunei Tourism delegation
flew to Melbourne, Australia to
participate in the Asia-Pacific
Incentives & Meetings Expo (AIME) in
Melbourne, Australia on the 19th
to the 20th February 2008.
The Brunei Delegation in Melbourne was
again led by the Director of Brunei
Tourism cum CEO of the Brunei Tourism
Board, Sheikh Jamaluddin Sheikh Mohamed
and included Brunei Tourism Officers and
representatives from Royal Brunei
Airlines, The Orchid Garden Hotel,
Sunshine Borneo Tours and Travel, Good
Miles, Bonasia Holiday and The Empire
Hotel and Country Club.
AIME 2008, the 16th Asia-Pacific
Incentives & Meetings Expo was held at
the Melbourne Exhibition Centre,
Australia, and is organized by Reed
Travel Exhibitions on behalf of the
Melbourne Convention + Visitors Bureau.
The AIME 2008 is one of the 5 main
exhibitions targeting the MICE market
group attended by Brunei Tourism
annually.
Brunei Darussalam’s participation had
seen a significant amount of interest as
a new destination from incentive houses
(professional trip organizers), meeting
planners and decision makers. Brunei
Darussalam saw an increase of 8.7% in
tourist arrivals from Australia and New
Zealand in 2007 as compared to visitor
arrivals in 2006. Brunei Darussalam has
also seen a steady growth in the demand
for the MICE services business where
over the years big group events such the
Asia Insurance Congress, and Amyway had
been organized in Brunei. Coming up in
April 2008, a Korean group of 4,000 pax
will be coming for an incentive trip,
coming in 3 arrivals to Brunei staying 5
nights and will to contribute an
estimated B$5.5 million (B$911.00 per
pax) in revenue to the destination.
In overall, the Brunei Tourism
delegations participation in this years
Perth Holiday and Travel Expo as well as
the AIME 2008 accomplished a positive
meeting with interested Tourism and MICE
industry players in Australia and New
Zealand, however, more marketing and
promotional efforts needs to be carried
out to ensure a continuous momentum on
creating the awareness that will lead to
more Tourism and MICE business coming to
Brunei Darussalam in the future.
Window On Tour For Transit Flyers
Courtesy of Borneo Bulletin
By Zasika Musdi
Bandar Seri Begawan - Royal Brunei
Airlines and Sunshine Borneo Tours
signed an agreement yesterday for the
"Window on Brunei" Transit Tour
Programme.
Signing the agreement was the Chairman
of Sunshine Borneo Tours, YAM Pengiran
Anak Haji Abdul Wadood Bolkiah, and RBA
Senior Vice President Commercial Yield
and Planning Captain Sheikh Rashid
Sheikh Hj Abd Salam.
Under the agreement, passengers who are
transiting in Brunei for more than four
hours will have the opportunity to
experience a complimentary city tour
that gives a brief glimpse of what
Brunei has to offer as a tourist
destination.
Sunshine Borneo Tours will bring
passengers to Bandar Seri Begawan's
waterfront that overlooks Kampong Ayer,
Yayasan Shopping Centre, Sultan Omar Ali
Saifuddien Mosque, Istana Nurul Iman and
Subangsih Mulia.
"Sunshine Borneo Tours sees the transit
tour programme as a great opportunity to
introduce Brunei to passengers who are
travelling through our country," said
YAM Pengiran Anak Haji Abdul Wadood.
Passengers who wish to stay at the
airport during their transit may opt for
a complimentary meal voucher at the
Coffee Garden in the Brunei
International Airport departure hall.
Chinese Tourists Come In Big Numbers
Courtesy of Borneo Bulletin
By James Ken
Bandar Seri Begawan - In a span of six
days beginning yesterday, some 406
tourists from the People's Republic of
China will be arriving in Brunei
Darussalam.
The first of three batches of tourists
numbering 156 people from Guangzhou,
China were welcomed by the sounds of
hadrah, gulingtangan last night at the
Brunei International Airport.
Present at the airport was Awang Nordin
Ahmad, Acting Assistant Director of
Brunei Tourism.
The Chinese tourist influx can be
attributed to the marketing and
promotion efforts made by Brunei Tourism
in a road show held in Nanning, Kunming
and Chong Qing in China last November.
The special chartered flights that carry
the Chinese tourists to Brunei are
handled by PJ Majestic Tours. During the
three-day, two-night stay, the tourists
will be visiting the water village, Jame'
Asr Mosque, Royal Regalia, Istana Nurul
Iman and Jerudong Park.
The next flight carrying 150 Chinese
tourists from Shanghai to Brunei's
capital will be arriving Sunday
afternoon while the final batch of 100
tourists will be touching down Monday
evening.
KIRIYO ORI - JAPANESE TRADITIONAL ARTS
AND HANDICRAFT EXHIBITION
19th January 2008 - 24th January 2008
Brunei Japan
Friendship Association (BJFA) will
present Kiriyo Ori - a Japanese
Traditional Arts and Handicraft
Exhibition by MS. Kiriyo Kuchina, master
weaver of Saganishiki for 6 days
from 19 to 24th JAnuary 2008 at the
Lobby Ridzqun International Hotel,
Gadong. The exhibition will be open to
public and admission free.
Press Release
courtesy of:
Hj Mohd Yusof Mohd Yassin
Head of Media and Publicity
Brunei Japan Friendship Association (BJFA)
Tel: 8732088
email:hmfoto@yahoo.com
Photo contest to win an air ticket
UNWTO SECRETARY GENERAL WORKING VISIT TO
BRUNEI DARUSSALAM
Yang Berhormat Pehin Orang Kaya Setia
Pahlawan Dato Seri Setia Dr Awang Hj
Ahmad Bin Hj Jumat, The Minister of
Industry and Primary Resources, through
the coordination of Brunei Tourism
Development Department, hosted a two day
visit by His Excellency Mr Francesco
Frangialli, the Secretary General of the
World Tourism Organisation (UNWTO). His
Excellency Mr Frangialli, arrived at the
Brunei International Airport on the 12th
December 2007 at 10:55 pm from
Singapore.
Francesco Frangialli
served as Deputy Secretary-General from
January 1990 to September 1996, when he
assumed the post of Secretary-General
ad interim. He was elected to the top
post of the Organization by the General
Assembly in 1997 for the period
1998-2001. He was re-elected as
Secretary-General in 2001 for the period
2002-2005 and again in 2005 for the
period 2006-2009. He led the
Organization’s conversion into a
specialized agency of the United
Nations, which took effect in December
2003. Mr. Frangialli has an extensive
background in public administration and
served from 1986 to 1990 as Director of
the Tourism Industry in the French
ministry responsible for Tourism. He has
a degree in economics from the Paris
School of Law and Economics, studied at
the National School of Administration
(ENA) and is a graduate of the Paris
Institute of Political Studies, where
he was a lecturer from 1972 to 1989.
The World Tourism Organization (UNWTO/OMT)
is a specialized agency of the United
Nations and the leading international
organization in the field of tourism. It
serves as a global
forum for tourism policy issues and a
practical source of tourism know-how.
UNWTO plays a central and decisive role
in promoting the
development
of responsible,
sustainable and universally accessible
tourism, paying particular attention to
the interests
of
developing countries.
Brunei Darussalam through the Brunei
Tourism Development Department, Ministry
of Industry and Primary Resouces, had
been officiated as one of the new
members of UNWTO during the 17th
Session of the UNWTO General Assembly on
the 22nd to the 29th
November 2007 in Cartaqena de Indias,
Colombia. UNWTO currently has a
membership of 157 countries and
territories and more than 300 Affiliate
Members representing the private
sector, educational institutions,
tourism associations and local tourism
authorities.
During his two day visit to Brunei, His
Excellency Mr Frangialli will be making
courtesy calls to Yang Berhormat Pehin
Dr Awang Hj Ahmad Bin Hj Jumat, Minister
of Industry and Primary Resouces, a
business lunch with members of the
Brunei Tourism Board as well as plans to
meet with representatives from the
Ministry of Foreign Affairs and Trade.
His Excellency Mr Frangialli aims to
discuss the future collaboration
between Brunei and UNWTO for the
development of tourism in Brunei. Brunei
Tourism will be coordinating His
Excellency’s visit and may include some
site visits to the main tourism
attractions in Brunei Darussalam such as
the Water Village, Royal Regalia and the
popular Proboscis Monkey.
BRUNEI JOINS THE WORLD TOURISM
ORGANIZATION
Release Date: 23rd of November 2007
Brunei Darussalam, a tourism destination
steadily increasing its international
profile, will take a major step in
achieving greater recognition by joining
the World Tourism Organization (UNWTO)
during its 17th General
Assembly to be held in Cartagena de
Indias, Colombia, from 23 to 29 of
November 2007.
Such an action by Brunei Darussalam is
timely, with the UNWTO reporting that
the global tourism industry is enjoying
strong, above average growth, with
worldwide tourist arrivals expected to
reach 900 million tourists in 2007.
Though Brunei only receives a small
percentage of global tourist arrival
figures, it is fortunate to be favored
by all the current and emerging regional
and demographic trends that will shape
the future of tourism. With its pristine
nature, strong cultural traditions and
ancient Royal heritage, modern
infrastructure, facilities and
activities, and especially its safety,
stability, peacefulness and
wholesomeness, Brunei will be able to
position its strategic geographical
location at the center of the world’s
fastest growing region to capture its
fair share of mature and experienced
travelers from the region and beyond,
who are increasingly looking for
destinations offering unique holiday
experiences far from crowded, more
popular destinations.
Confirming that interest in Brunei is
steadily rising are the latest
statistical projections for 2007, when
Brunei is expected to receive some 176
thousand tourists, an increase of 11.7%
over 2006, showing its potential to
achieve a significant growth in visitor
numbers from its current small base,
while still offering the peace and
tranquility that visitors appreciate and
while preserving the nation’s social
fabric and natural environment. Becoming
a member of the World Tourism
Organization will help Brunei to carry
this message to a wider audience,
especially to investors looking for new
destinations aligned with such growing
trends.
In Cartagena, Brunei will reach a new
milestone in its tourism drive by
joining the UNWTO, and will strive to
make its presence felt by contributing
constructively to the activities of the
World tourism body.
Brunei Tourism delegation heads for
World Travel Market 2007, ExCel, London
Release Date: 9th November
2007/Published Date: 10th
November 2007
Tonight, the Brunei Tourism delegation
will be leaving for London, The UK to
participate in the World Travel Market
2007 from the 12th to the 15th
November 2007 to be held in ExCel,
London.
World
Travel Market (WTM) is a four-day travel
industry event and brings together
worldwide buyers and sellers from every
sector of the tourism industry. A record
breaking 46,945 travel industry
professionals participated at WTM 2006
representing 202 countries and regions.
Sheikh Jamaluddin Sheikh Mohamed, the
Director of Tourism Development
Department cum CEO of the Brunei Tourism
Board, will be leading the Brunei
Tourism delegation which consists of
Tourism officials and representatives
from Royal Brunei Airlines, Sunshine
Borneo Tours, Century Travel, Mega
Borneo Tours and The Empire Hotel Golf
and Country Club.
The latest tourism figures of holiday
visitor arrivals from January to August
2007 from The Brunei Tourism Development
Department states that The Uk market is
ranked 4th with a total of
3,459 visitors in total.
One of the main objectives of this years
participation in WTM 2007 is to support
the launch of a private sector marketing
intiative – ‘Wings of Borneo’. The
campaign is a promising and attractive
campaign to promote Brunei Darussalam,
Sabah and Sarawak under the Borneo
banner. Sunshine Borneo Tours from
Brunei is one of the pioneers of this
project and hopes to further boost
visitor arrivals from The UK and the
rest of Europe.
The participation of the Brunei Tourism
Team is a continuous effort by the
Tourism Development Department with the
support of the local tourism sector to
market Brunei as a Tourism destination.
The Brunei Tourism Team had recently
just come back from the Brunei Tourism
Roadshow in Nanning, Kunming and Chong
Qing, China where positive results has
been reported.
As a result of the first Roadshow in
Nanning held recently, 120 pax incentive
group is expected to be arriving in
Brunei at the end of November 2007.
There is also a keen interest from a
Nanning based outbound agent
specialising in China Government
incentive tours to select Brunei
Darussalam as their next destination for
the 2008. The outbound agent is
responsible for organising 30 group
visits per year, this may lead to an
average of 900 pax of Chinese Government
incentives visitors to Brunei for 2008.
Meanwhile, The roadshow in Kunming has
reported to have attracted an incentive
outbound agent to send 70 pax group to
visit Brunei Darussalam in December
2007.
